The Landscaper Magazine is planning exciting changes to its website.

I was delighted today that David Curtis of the Landscaper Magazine left a comment regarding my recent post titled "The Landscaper Magazine switches to 'online'"

They demonstrated to me that they cared about their product and also cared about the market place in which they were pitching their wares.

I have made some fairly big claims with my post "Is the Horticulture printed publication industry in deep trouble?", which means that editors are normally reluctant to enter into dialogue.

I called The Landscaper and had a lengthy conversation with Editor David Curtis, who not only invites your call he also publishes his mobile phone number on the Landscaper website.

Ironically, whilst talking with David, a call came in on the other line from Stephen Palmer regarding another matter. After the call, Stephen and I debated, agreed and disagreed on the value of the internet going forward in respect of landscape and horticulture magazines.

The Landscaper has set a benchmark for the landscape industry as Horticulture Week did for the gardening industry. However, times have changed and this is something that was pretty much in agreement during our informal chat(s).

What made the difference, and this is my opinion, is the Landscaper were so helpful, talkative and passionate about the future. I have yet to have any communications with Hort Week even though I know at least one department comes onto Landscape Juice daily.

I will eagerly 'watch this space' as far as developments at The Landscaper Magazine are concerned but, I will make this prediction, unless the likes of Hort Week are willing to change their arrogant view and extortionate pricing structure, they will cease to exist in their current format, within two years.

Why should an advertiser continue to pay £5,000 for an advert when they can reach out online to the growing band of tech savvy landscape and horticulture professionals who utilise digital media?

The message is clear, adapt or die! and the Landscaper Magazine have demonstrated to me that they intend to adapt and thrive.