There has been a little be of early opinion by commentators (and even world leaders) that we may be seeing some green shoots appearing and that the worst of the recession is over.
Even if it is (and we need to see further evidence) it would take six months to a year before widespread stability ensued; there is still more pain to be felt. Bear in mind that this recession started its journey in 2007 and it took a great deal of time - too long for some - to realise where the economy was heading.
There has been more than 130,000 redundancies since September 2008 and it will take considerable time for these people to get back into employment.
In the meantime, if you are running a garden related business then think about valuing your client and then add a little bit more to your service.
Gardeners - a couple of packets of seed will cost under a fiver and, regardless of the value, your client will treasure the thought, and nurture the plants, because you have provided this little present.
Maybe a house plant or a shrub for the garden but show them you care and it will be reciprocated.
Landscapers - A garden scheme can run into thousands so a little gesture will hardly brake the bank. One of my favourite gifts to clients was a date brick set into a wall or patio - cost £5.00.
If the client has spent several thousand pounds with you then why not consider buying a specimen tree for them. Wait until the end of the project, maybe even after you have left and been paid and return with your gesture and plant it for them.
Garden Designers - It is very difficult to add value but certainly consider making small amendments to the plan free of charge. If the rear garden is the project and it is large and of good value to you then throw in some sketched ideas at least for the front - for free.
Nurseries and garden centres - here lies a great challenge. There are many ways to add value for a client pays a visit to your sales area.
Too many establishments are relying on coffee shop and food sales for their profit and neglecting the real reason for being there - the plants. Providing a free cup coffee or tea will not break the bank.
In fact, half a tray of bedding or even a plant will give a client pleasure. Throw in a tree or some compost if the client has spent well. It is just the same as giving a discount but your client will see it in a different light.
I also believe that garden centres can be educational and entertaining. I walked around the market in Issigeac last autumn and there was a traditional basket maker with all his wares set out, Instead of standing there just selling, he was making his baskets in front of your eyes. Suddenly, the basket became personal to the buyer and it gained a little provenance.
You too could add a little extra. Maybe a demonstration on taking cuttings of material that might be at its optimum?
One idea I had recently was to add a hidden prize to a pot or by way of the plant label code that would win one client a prize. Be generous and make it £500 or £1,000 worth and spread it over a weekend.
With the right publicity, I can imagine clients travelling far and wide for the chance to win their plants for free - after all, they are going to be somewhere buying anyway.
Whatever you do, make sure you let me know and I will publicise it for you - for free :-0)
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