A news item in the Telegraph today - cherries costing £195 per kilo on sale - has underlined how ludicrous shopping and eating habits have become as consumers demand produce that is not in season in the United Kingdom, but can be imported at any time, at great cost both to the buyer and possibly the environment if measured in CO2 emissions, when considering the food miles involved.
Harrods are importing from Spain, a variety of cherry that fruits significantly earlier than any that would in the British Isles, and selling them at a retail price of £195.00 per kilo.
Impatient consumers, fuelled by celebrity cooking shows and impossible lifestyle programmes, have caused a rise in the importation of exotic and out of season vegetables and fruit rather than creating menus that fit the natural calendar.
Apart from the price, is this practice something we should kick into touch, especially as great emphasis is now being put on grow your own?
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