The problem for Tiger and his management team is that they are now not in control of the news flow and there seems to be little that can be done at the moment to prevent any more damage being done.
I guess it is just a case of letting the dust die down, assessing the extent of the damage to Tiger's personal and business reputation and building a base from there - it could be quite a task.
What's immediately apparent is that Tiger will never restore his earning power to what it was before the revelation that he allegedly slept with at least ten women outside of matrimony.
I don't want to talk about post-meltdown and how public relations is managed but more about pre-meltdown - if the news reports are to be believed (and let's allow for a little 'noise' and embellishment) then Tiger's indiscretions have been going since 2007 when he was (allegedly) caught in an extra marital fling with a waitress from a diner where Tiger took breakfast.
During this time, even if Tiger's management didn't know about what was going on - and I will let you make up your own mind up on that - then Tiger himself is solely responsible for his public relations illusion.
Apart for a massive learning curve for the golfer and his entourage there is a huge lesson for all of us who run businesses, to learn - always tell it as it is and never ever try to bend, manipulate or withhold the truth because for sure, any damage that might be done now, will surely be amplified if and when it comes to light later on.
It matters not what rung of the career ladder we are all on, just one incidence of mismanagement, an inappropriate falsehood or blatant manipulation of any outward facing news, personal reputations and whole businesses can be severely or fatally damaged.
I read a lot of corporate press releases from horticulture and landscaping companies and it makes my skin crawl the way some words have been constructed to skirt any real issue that is behind the news.
The best policy for any of us is to tell it how it is at all times rather than to have to write an apology later on.