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The biggest problem Yell has is their arrogance. Years ago I asked for a different category in Yellow pages to more closely reflect my business but was told it wasn't possible due to print set up costs etc, friends of mine make weathervanes and they were told that they couldn't have a seperate weathervane classification.
When kicked off they showed the same inflexibility, their concern was less about what their customers wanted and more about how they thought their product should look.
The latest wheeze is to remove the free listings, as if it worries anyone, it will be the lack of a comprehensive offering that will make the product even less credible and relevant than it is currently.
It is no wonder people have taken their business elsewhere I have and have only gained from the experience.

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