In the amount of time it takes you to read this page, roughly 382 Android phones will be activated; more than 250,000 words will be written on Blogger; and 48 hours of video will be uploaded to YouTube.
The world is moving fast – faster than ever before – and we are all along for the ride. Technologies are getting quicker, affording us instant access and split-second connections. As Moore’s law prophesied, this change is happening at an exponential rate.
The above is taken from Google's Think Quarterly.
OK Google may be talking about technological change from a technologist's point of view; after all, it's their job to provide the tools that enables traditional businesses to trade, seamlessly and effortlessly, via the web.
I'd hazard a guess that many of you will be reading this from a hand-held device somewhere away from your office and desktop or laptop PC? Indeed I know from my site stats that nearly 10% of my traffic is via mobile devices.
It's clear that if you can read content from any location then you can chase business, follow up on enquiries, order services and materials or talk (that's what old fashioned mobiles were for;) to suppliers and customers.
For many in the business world things are moving at too fast a pace for their creeky infrastructures to cope.
It's all very well us all joining up to every social platform going, or write a blog, to publicise our brand but the real challenge comes when we are asked to deliver on our promise.
For example, a tree or plant supplier can easily generate internet traffic and convert these potentials or real sales by selling their products by the use of photos and fluffy marketing.
What happens next is the bottleneck. How do these suppliers, who now have to revert to a semi-automated or totally manual process, keep up with servicing its supply chain efficiently.
The key is to raise the value of the product or service being supplied and invest in more efficient systems.
You may well ask how one raised the value of a perceived low value item, let's say a potted pansy for example, when the nursery down the road can see the same breed of pansy at the same price, or less?
The first rule is an open and honest strategy showing the way the product is produced. Videos and photos of the product, the production staff and evidence of the care and the qualities or the materials that go into the production of that plant will help bond a potential client with what you are selling.
If a client can see what they are getting and know that you are willing to guarantee its quality then they'll pay a premium. Giving you the opportunity to invest in your processes.
your future processes don't have to be automated either. Just because you're investing in the latest technology doesn't mean that manual labour should go out of the window.
How do you cope when converting technological success into sales out of the door?
Image: It's the Google Doodle for today recognising the birthday of geologist Nicolas Steno who would have been 374th birthday.