I work with social media every single day.
Although I've had to make a concious effort to remove myself from in front of the computer screen due to overload, even my weekends are spattered with a touch of social interactivity in some shape or form.
Even if I leave the house to go into town or partake in some other activity it's very rare I'm without my web enabled mobile (or should that be smartphone?).
Today's web and media savvy people (and that isn't just youngsters) seem to be increasingly at one with their mobile device and probably less so with their desktop machine.
There are some people who feel the blog is, as a medium, dead, like this blogger here.
To a certain extend I agree but there are still opportunities to make blog articles stick if you remain creative and use the right tools.
First of all I'm going to make a ruthless plug.
I'm building a professional network using the Ning platform. Ning is an off-the-shelf set of online tools, it can be used by anyone and if it's done correctly, a network has the ability to become the de facto centric community within its niche.
Blogs (although I'd like to think of them more as article repositories now) lie at the heart of the Ning tools. Writing an article; whether that's publishing a news item, uploading details of an ongoing project or listing your businesses strengths and capabilities, articles will continue to remain a strong and attractive medium going forward.
It's no different to how we've read news forever but now it's on a screen of some description rather than via printed text.
Building a blog site in today's media frenzy is a tough ask if it's relied upon as a single source of traffic. However, linking a blog to other media aggregators not only increases its reach but it also increases its potential.
For members of Landscape Juice it's a no brainer because almost 100% of its content is landscape and horticulture related. The collective juice from everyone involved throughout the site has centred it at the heart of the landscaping industry.
From the site we are pushing user created content back out to the various media channels. Everything can be linked to Twitter, Facebook, Pinterest and Google+. Furthermore, because our content is relevant and fresh it is indexed well on search engines.
But probably one of the most important and powerful strengths from content uploaded to the Landscape Juice Network is that content's potential for being found by someone who doesn't already know about the creator or their business.
There used to be a saying that it's cheaper to sell new business to existing clients rather than spend big on marketing to attract new ones.
On today's highly scalable media platforms it's relatively cheap and easy to get marketing out very wide. Winning new business can be as easy as servicing old clients.
What is more it's possible not only to reach once un-reachable new clients but a single well written blog post article can continue to work week after week, month after month and year after year.
Join the Landscape Juice Network
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