Landscape Juice is a vibrant fast moving industry website helping businesses of all shapes and sizes, finding answers to questions and solving problems too.
- Highly relevant website for the landscape and horticulture industry
- Readers are a mix of trade and consumer
- Traffic is currently at just under 2,000 page impressions per day
- 50% new traffic every month
Advertise on Landscape Juice in 3 clicks with AdTaily
Advertising on the Landscape Juice has been made simple thanks to the AdTaily self-service advertising widget.
Using this handy widget, anyone can create an ad in just 3 clicks in a matter of minutes. You can be promoting your services, products or special offers to our readers within 24 hours.
Ads are booked and paid for by the day, so you can easily set up a daily, weekly, or monthly campaign, and depending on the results, decide whether you want to continue.
To place an advertisement on our website, follow these three easy steps: Look for the AdTaily widget in the right sidebar, and click on the “Advertise” link to open it.
- Design your ad. Type in the URL address of a website you want your ad to link to, and choose the ad style.
- With the ‘Text ad’ style, you can write some text and upload a logo, and the ‘Banner’ style enables you to upload a ready-made 125px x 125px banner ad.
- After preparing your ad, decide how many days you want it to run for, and click “Continue”.
Review your order, click on “Buy Now,” and pay via Paypal. After the payment process is complete, all you have to do is wait for us to approve the ad. We have to make sure all ads are relevant for our website but the approval process shouldn’t take more than 24 hours. After that, your will be able to see your ad being displayed on our website.
Create effective banner ads for your campaigns
The banner design you use is one of the most important (if not THE most important) elements in your ad campaign. If people don’t notice your ad, and don’t find it interesting, you won’t get any exposure or clicks.
Don’t waste money on poor-performing ad campaigns. Take some time to design a few simple 125x125px banner ads, use each of them for a week or so, and see which of them works best. Use 2 or 3 best creations alternatively, so that the viewers wouldn’t get bored with just one design.
Here are a few tips on how to design effective banner ads, based on our experiences. Use them as guidelines, rather than a set of strict rules, and most of all, be creative, and think about what ad banners YOU would be most likely to click.
* Tip 1. Be satisfied that Landscape Juice is relevant for your target audience and for what you are advertising. Read the discussions and/or skim through their content, to see if the topics are a good fit for your ad campaign.
* Tip 2. Don’t forget about a call to action. Call to action is a word or a phrase that encourages a viewer to click on your ad. It can be a simple ‘Click here!” but it’s usually better to be more specific, for example: “Find out more,” or “Get a free trial now,” depending on what product you advertise. Such a call to action makes an ad seem more interactive, and Internet users tend to seek out interaction.
* Tip 3. Don’t use just your logo or company’s name. Unless your logo is self explanatory, or you advertise a well-known brand, you should include a brief description of what your product/service is about. If your company is called TURFIT, and you sell turf then simply say it: “TURFIT. The best turf for your lawn.”
* Tip 4. Don’t write too much… or too little! The ad banners are just 125x125px. You can’t fit a whole lot of information in there but this is fine, because people don’t like to read too much anyway. They want to find out what your product or service is all about in just a few words. You can write all about your product’s features on your landing page but you have to attract people to that page first.
* Tip 5. List the benefits. This connects to the previous tip: write only the things that you think are most interesting to your potential visitors/customers. If you sell paving, don’t write: “You'll be will be so happy when you get paving from us. The prices are lower than our competitions!” Instead, write: “Get your paving for less than you think!”
Well chosen pictures and a nice-looking creation definitely improve an ad’s click-through rate. But it’s not a place for a creativity lesson (maybe some other time) :).
Finally, remember that your ad has to influence a user at 4 different stages:
- Get attention (be creative, so that your ad would get noticed).
- Keep attention / interest (be brief but interesting and relevant to the user).
- Encourage action (use call to action, offer benefits).
- Fulfill needs (don’t advertise something you don’t have; if you advertise cheap tools, take the user to a page with cheap tools after he/she clicks on your ad).
- Now get creative, and create some great, highly clickable ads.
The Adtaily advertising system has been simply designed so that you can easily design and upload your advert. If you need assistance please email phil@landscapejuice.com
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