I love the new strategy at Kingfisher (owner of B&Q). See Telegraph - Kingfisher plants a forest to grow sales - and be neighbourly.
With a housing market in steep decline - or at best stagnating - Kingfisher says it will go beyond transactional retailing and invest directly into communities.
The good thing, or at least the way I read it, is Kingfisher is investing in more than one community.
On the one hand it intends to invest by planting more trees than it uses to create its products. It will do this, partly, by investing money in projects administered by the Department for International Development on recently deforested areas that can be quickly turned around.