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The world cut flower industry is a highly dynamic industry and Indian companies have now become one among the leading growers and exporters fvarious cut flowers including roses, carnations, gerberas, etc., The origin of production, production techniques, arkets and retailing arrangements are all ndergoing continuous change, challenging the adaptive capacity of the actors involved. In a slowly but steadily growing world market new veloping country exporters are gaining market share at the expense of existing roducers. These producers try to stay ahead by raising productivity and through diversification and innovation to keep their quality standards.

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