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I feel for the PR Company's client as in the end they loose out by not having engaged a forward thinking Agency.

I would have expected the power to be in control of PR delivery to a wide audience vital in this age.

Personally, I hate ready the standard format PR, it's stale, lifeless and struggles to get the message across.

Clearly the 1300+ members on LJN don't feel the need to protect 'their identity' to point that future/further contact can not be made.....

Perhaps the PR Agency have little confidence in themselves in these troubled times...

Are you two playing with each others appendages? Arrogance comes to mind Mr Voice. 1300 members in how many years-what a top site!

Wake up and smell the coffee, go and spend your life doing something worthwhile instead of trying to glorify yourself

I don't know too much about the 'PR machine' but if a company/association or society press release was sent to me, I would only be interested in promoting it on my website if it was of some benefit to me i.e. generating public interest in my business.

As Landcsape Juice is not a business, I suppose it's whether you think it might be of interest to LJ members Phil. There's nothing wrong in encouraging people to sign up, after all, LJ was set up to allow free communication between everyone involved in the landscape and horticultural trades.

You can be proud of what you've achieved.

Some good points Phil, although I'm not sure where you got the idea that PR companies might actually pay if their message gets transmitted.

Let's face it, PR is a dirty, thankless business, and in the gardening world I can think of less than a handful of individuals who've left any positive impression on me. The general standard of gardening-related press releases ranges from dismal to middling, and it's often the larger companies that churn out the worst dross.

But the most concerning aspect is how fairly humdrum press releases magically turn into gardening 'news' in printed publications. This seems to be getting worse, and is only likely to worsen as many gardening publications are now steeped in 'sponsorship'.

Surely a press release, however well or badly it's written or presented, should really be a starting point for asking searching questions of its originator. To swallow it hook, line and sinker as gospel, and then to conjure it, by doing little more than correcting a few spelling mistakes, into 'news' does both the reader and gardening journalism a great disservice.

I suspect PR companies will be struggling with LJ/LJN because they've devised a different way of doing things. Until our gardening and horticultural print media catch up, we'll be reading PR-generated 'news' stories for many moons to come.

I agree with John. But the press-release-as-news isn't just a problem of the gardening press. I recently researched a couple of stories, the ideas for which were sparked off by articles in the national press; they really brought home to me how often releases aren't, unfortunately, a starting point for searching questions but are more or less published straight.

A very grown up and professional reply John - care to discuss further ?

Perhaps you are stuck in the past in a job where you feel threatened by the new digital world ?

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