Figures from the independent audit organisation, ABC, show that Haymarket Publishing's Horticulture Week continued to lose paying subscribers in the last twelve months.
Despite still quoting outdated 2009/10 circulation figures of 7,323 on its advertising page, Hort Week - which now publishes bi-weekly - sold just 831 copies at full rate with a further 2,925 discounted by up to 50%.
Total average net circulation fell from 6,802 to 6295 in the period period 01 July 2011 to 30 June 2012.
Here's a summary breakdown 2011/12 with 20010/11 in (brackets)
- Total average net circulation per issue: 6,295 (6,802)
- Single copy subscription sales at full rate: 831 (1,807)
- Subscriptions discounted between 50% and 100% of full rate: 2,674 (2,381)
- Controlled free circulation (non-requested) 2,925 (2,640)
Previous subscriber figures:
2010/20011
2009/2010
2008/2009
Horticulture Week is published by Haymarket Business Media.
Do you have the figures to show the number of subscribers switching from print to online. That might level the bias in this article
Posted by: Dave | Dec 04, 2012 at 03:46 PM
Hort Week have updated their advertising page since my update:
"Horticulture Week is the leading trade title for the horticulture industry. It has an ABC-audited and fully paid-for circulation of 6,295 (1 July 2011 to 30 June 2012)"
Although they are not being honest. The 6295 isn't fully paid-for as they state (see my figures above)
Posted by: Philip Voice | Dec 07, 2012 at 06:51 PM