One of the best marketing tools a business owner can use is the humble newsletter.
Not everyone has time or inclination to log in to the forum or visit the site every day but rely, instead, on hints to what is the freshest and most interesting content of the week.
Building an email list of willing readers as a quick and efficient way to send out a message for almost instant engagement.
I thought you might be interested in a few stats about last Saturday's newsletter: the link is here if you have not read it yet: http://mad.ly/5c53e3
This week's stats:
- There are 2,668 people on the newsletter list
- 97 emails bounced this week
- 2,570 emails were accepted
- 598 newsletters have been opened so far (this will rise to about 700 by the week end)
- 1 person un-subscribed from the newsletter
From what I understand, the typical average opening rate for our sector is around 21%. Landscape Juice regularly tops 25% and in the winter months, when the days are shorter, we can exceed 28%.
Yes, for sure email newsletters are playing a big role in today's market. Everyone running a website should, at the very least, have an email opt-in form on their website for signups. This can increase web traffic, clicks on offers etc. So it's very important to be creating and maintaining an email list.
Posted by: David | Jun 16, 2017 at 12:21 PM