Figures from across the pond have shown that ad revenues generated from glossy magazines were boosted by 1% in 2013.
What is most interestesting though is that the extra revenues came from tablet versions of publications rather than the actual printed paper copies.
The actual number of printed ad pages dropped 4% (2012 -8%).
The Association of Magazine Media reports Print category gainers for 2013 include: “Food and Food Products” up in revenue (+6.7%) and up in pages (+1.2%), “Drugs and Remedies” up in revenue (+6.0%) and up in pages (+2.1%), “Home Furnishings and Supplies” up in revenue (+5.6%) and up in pages (+1.9%) and “Toiletries and Cosmetics” up in revenue (+5.5%) and up in pages (+1.2%).
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