By Marie Dollé head of content and digital strategy Kantar Media Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer': a combination of reactive comments from influencers. Reader comments are the bedrock of participatory media, however they can sometimes appear to be a puzzle for editors, with some going as far as disabling user... Read more →
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