Landscape Juice

Analysing Landscape Juice's Saturday newsletter click through rates

One of the best marketing tools a business owner can use is the humble newsletter. Not everyone has time or inclination to log in to the forum or visit the site every day but rely, instead, on hints to what is the freshest and most interesting content of the week. Building an email list of willing readers as a quick and efficient way to send out a message for almost instant engagement. I thought you might be interested in a few stats about last Saturday's newsletter: the link is here if you have not read it yet: http://mad.ly/5c53e3 This week's... Read more →

A journey of Landscape Juice members' work

There are nearly 16,000 images on the Landscape Juice Network. It is very easy to forget they are there and I don't suppose many people would ever sit and flick through them one-by-one. I've selected a handful (plus added a viewer below) to highlight some of the recent work by some very talented people. The highlighted title of each image takes you through to the original. Small garden design by Sarah Russell A newly turfed lawn by Stuart Reid. Rear garden concept by David Beasley. Natural stone walling and paving by Michael Baker. Contemporay split-level terrace by Melanie Smith. Paving... Read more →

Major upgrade to LJN starts next week

I've wanted to share the news for a little while but I've been unable, until now. I have just signed a web development team to upgrade the Landscape Juice Network (LJN) and create a major portal for landscape industry specific products. By products I don't just mean paving and fencing, or turf and machinery, I'm talking about jobs, project leads, insurance, a trading area and tender document facility. In other words, LJN will become the most centric procurement centre for the landscape and horticulture industry to date. I'm hoping this springboard will enable me to make greater investments in the... Read more →

Premium business membership launched on Landscape Juice

The benefits of an unlocked profile I read recently that you should never apologise for not blogging as it shows up a weakness and tells your audience you have nothing left to say. Well I'm going to break that rule on this occasion - although I won't apologise again - after what has been one of the most intensive weeks I've ever had. As the Landscape Juice Network grows it brings with it more responsibility and admin. Well the admin has just grown even more after I launched Pro Practitioner and Premium Supplier. Landscape Juice is already the largest and... Read more →

The UKs largest landscape business network heads for 4,000 members

It was on 20 April 2008 that the Landscape Juice Network was quietly launched. The move followed the success of Landscape Juice LJN and the network's birth heralded a change in the way information was generated and distributed around the landscape industry. That day signified a media shift and change in traditional business model application. We literally gave the landscaping space to the practitioner; no longer, from that moment just four short years ago, would the landscape industry be controlled from the top by a self-appointed few. It's with a great deal or pride and satisfaction to report that we... Read more →

Landscape Juice 2013 calendars are a hit with members

I don't know why I haven't updated you on this previously but in the six weeks leading up to Christmas I ran a photographic competition on the Landscape Juice Network. Just as it was last year there was strong interest; and why wouldn't it be with a Canon G12 Powershot digital camera up for grabs? The images uploaded by members were of excellent quality and it really was a big ask to single out just one image...but it had to be done. I'd originally intended to choose just 10 finalists but the quality of all of the images was so... Read more →

Landscape Juice soars into 2013

I'm delighted to say that 2013 has started off extremely positively for Landscape Juice. Despite constant pressure from sites such as Facebook, LinkedIn and Google Plus, Landscape Juice continues to add members and increase its traffic. Membership currently stands at 2964 with over three new members, on average, joining each day since Christmas. As you can see from the graphic, over 1,500 people visited the Landscape Juice Network on the 02 January 2013 but traffic had increased to just shy of 1,800 visitors by the end of Monday 07 January. We even had 697 visitors across both sites on Christmas... Read more →

When saying thank you is viewed as wrong

Anyone who knows me or who has followed Landscape Juice will know that I've caused my fair share of controversy over the years. I've never been shy of making a stand on an issue or rebuking an individual or organisation if I had felt there's been a wrong committed. Well yesterday I became the centre of attention after recognising a small group of Landscape Juice members for their work supporting me, LJN and their industry peers. I have created a gold membership category as a way of recognising those members who have selflessly given that little extra to help others.... Read more →

Shoots of success for Sussex business

In this current economic climate stories of business success are few and far between, however Ayegardening a Sussex based Gardening Services business is beating all the odds and are enjoying their third year of growth. Ayegardening was started in 2009 by husband and wife team Aye and Susan Naing. Aye initially started on his own doing general gardening maintenance in the Dorking, Surrey area and Susan did the back office work around her full time role as teacher. At the end of 2009 they moved to Crawley, West Sussex and whilst keeping their original Dorking customers they started growing a... Read more →

Network members display their skills

Take a look at the two photos below. They represent the very best at both ends of the landscape and horticulture industry. The first image (above) is of a magnificently created and maintained topiaried box in Devon. Landscape Juice Network member, John Fielder, manages this topiary feature and a private client's garden in Ashburton, Devon. It's a classic example of how planting created form and shape but because it's living the hedges change character throughout the year. In this photograph the fresh lime green growth brings out the informal softness of the feature...later on, after clipping back the hedges will... Read more →